Posts Tagged chinese consumers

Credit Cards in China Boost Internet Marketers

The rapid expansion of the Chinese economy was a result of China’s entering the World Trade Organization, and it hasn’t looked back. Companies and individuals alike who recognized the opportunities have made a killing. Yet the market has so much more growth potential.

China has a population of over 1.325 BILLION people. China is a vast country and as such, immediate internet access to all is not a sound economic proposition. However, over 253 million do. And the incredible thing is, over 84% of them connect via Broadband.

However, the main obstacle for many marketers was the poor infrastructure to support credit card processing. As well, there has been the perception that Chinese consumers are very sober in the shopping habits and have always preferred to transact in cash. This theory was dispelled in an article on Forbes.com which illustrated that it was the slow access to credit cards that prevented more online shopping.

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